Selecting the right Fort Lauderdale Realtorprofile pic

Just like any other industry real estate, and the role of a Realtor, has evolved dramatically in the thirty years.  If you look back in time, before the advent of the internet, you'd find a real estate landscape that was much less transparent. Agents had books of active real estate listings that were shared among one another. Comparing closed sale data was difficult as you had to rely on tax roll to update closed sale prices, which took time. In short, you had no real data clearinghouse for information (or so I'm told).  With the birth of the internet, we had the birth of an online Multiple Listing Service, or MLS. What we have today is the ability to find data on active, and closed sales, at a moments notice.  The consumer now has access to infinitely more data today than they had in the past.

So what does this have to do with selecting a Fort Lauderdale Realtor, or a Realtor anywhere in the country for that matter?   Today's home buyer, and home seller, are armed with much more information than they had in the past. This has led to today's consumer demanding much more from a Realtor versus the past.

If you're considering selling your home, and you need a Fort Lauderdale Realtor, there are some questions you need to ask.

  • 1.  Is the agent licensed?  You can verify an agents license, and see if they have complaints filed against them, through the Florida Department of Business Professional Regulation.
  • 2.  Ask if the agent will be present for all showings at your home. I'm astonished at the limited service a number of agents give their clients through the use of "lock boxes". This is where an agent puts a lock box on the front door with keys to the home inside the box. When I take a listing I ask the home owner a long list of questions. I want to know everything about the home. If I'm not present for showings to answer questions a buyer may have, then I'm not giving my client (the seller) a very high level of service.
  • 3.  How did the agent, that you're considering listing your property with, arrive at their listing price? It's a not so uncommon practice for an agent to agree to list a home at a price well above market value.  The mentality is that homeowner will list with the agent that tells them their house is worth more than anyone else has.  You must ensure that you're provided a copy of a market analysis, or comparable home sales that are listed and closed.  If you're home is priced really far above the market, then chances are it won't sell.  Sellers are entitled to a full, and complete, overview of the market in relation to their asking price.
  • 4.  Does the agent know the area you're home is located in? I don't know anything about property north of Sunrise Blvd or west of I95. I work a small corner of Southeast Fort Lauderdale and make it my business to know everything about that corner. I work a total area that is less then 12 square miles. The area is only 3.83 from the farthest point south to the farthest point north. If an agent tells you they cover from Miami to Boca, they may not be the best agent for you.
  • 5.  Find out how your property will be marketed. This is the age of the internet. You need an agent that understands how to get your property seen online, not just in the newspaper or on a flyer.

If you're considering buying a home, and you need a Fort Lauderdale Realtor, there are some questions you need to ask.

  • 1.  First things first, make sure the agent is licensed.
  • 2.  Find out if the agent will accompany you to all showings. If you're being given lock box codes and told to go see a properties on your own, your agent is in violation of our rules. Your agent should also not be instructing you, as the buyer, to meet with current tenants in a property or listing agents.
  • 3.  Make sure your agent can explain price per square foot sales prices, how HOA fee's are calculated, and other questions regarding property valuation. Not all agents are created the same. If your agent tells you it's a good deal because the home comes with nice drapes, you may want to rethink your representation.
  • 4.  I know everything about southeast Fort Lauderdale. I'm not a generalist, I'm a specialist in my little corner of the world.  Ensure any agent you select is a specialist in the area you're searching for a home in.
  • 5.  The internet is a tool that buyers should absolutely use when selecting a Realtor.  This blog allows me to display my market knowledge.  Any agent a buyer selects should be able to demonstrate their market knowledge.  Keep reading my blog! I represent buyers of all types and am always looking for new clients.

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I work as a Realtor in Southeast Fort Lauderdale. If you’re interested in buying or selling a home, condominium, or townhouse (townhome) in: Rio Vista, Victoria Park, Downtown Fort Lauderdale, Fort Lauderdale Beach, Harbor Beach, Lauderdale Harbors, Sailboat Bend, Tarpon River, Croissant Park, Collee Hammock, Seven Isles, Nurmi Isles, Idlewyld, or Las Olas Isles, please feel free to contact me at (786)443-7203 or through my email I am a Realtor that works on Saturdays to accommodate those with busy schedules. is a trusted source for real estate trends, statistics, and data, as well as aesthetics.

Written By Casey Prindle